Monday, September 21, 2009

Thoughts from the Orlando Home Show

Oh boy! That’s the only thing I could say about the amount of fun I had at the Orlando Home Show this weekend at the Orange County Convention Center. I never would have dreamed the type of buzz our booth received and the amount of orders that are already being placed.

I had to ask myself, why?

Is my sales team that good? Was our booth particularly aesthetically pleasing? Was it because we were right by the Sham-Wow guys?

Wrong (even though they’re pretty good), wrong (even though it looked nice), wrong (even though those guys can surely talk)

The answer is that when people come and touch and feel the quality of cabinet we’re providing for the price we’re providing it for, the cabinet sells itself. We let the product run its mouth for us.

There were some very nice looking cabinet booths at the show, and some really attractive product lines, but when you touch the cabinets you can’t help but realize that particle board and pressboard feels like plastic. I gladly step up and give my line of cabinets a nice hard punch, because the noise you hear is solid wood.

I’m in the building material supply business for one reason. I want to build things that last. I was in Rome a few months ago, and something hit me really hard. I was looking up at the ruins of The Coliseum and the Pantheon and it hit me. I sell wood, marble, and granite, and I want my structures to be looked upon by future generations. That’s my goal. I want people to pick what they love, install it, and then forget it for the rest of your life.

Why would I want to place a particle board cabinet in someone’s home?

So that five years down the line they search out another cabinetry line that will last more than the one they installed previously?

No!

I provide all-wood sturdy cabinetry for a reason; I want to have pride in everything I install in anyone’s home.

It’s my goal to be able to go home to my family with pride over what I provide people, and I’m happy to report that when I go home and hug the little ones, I can tell them that I helped people. That’s why I guarantee my products, and that’s why my product sells itself for me.

Thank you all for coming out to the Orlando Home Show. We’ll see you guys in Ft. Lauderdale in November and make sure you visit the Remodel Solution showroom that’s closest to you. You guys,

Nelio Cuomo Costa
Owner
Remodel Solution

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